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"Changes
in the price, terms, guarantee and the way in which the product is combined
or segmented will show greater difference in response than most changes
in copy or layout."
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You can use the most convincing sales pitches in the
world and still sell nothing... if your offer is weak and uninspiring! In
fact, you might as well be pushing a peanut up a mountain with your nose.
Here's just another area where 'Confessions
of a Website Copywriter' beats the rest.
You'll learn:
*** The simple
changes in your payment proposition that will practically force prospects
to give you their money!
*** How to use bonuses
to attract a stampede of business to your door!
*** 3 powerful
enhancements to turning your guarantee into a turbo charged weapon that
will have your customers begging for more!
*** 5 simple yet alluring
pricing strategies that will shock your prospects and explode sales through
the roof!
*** How to create
a drop-dead, kick butt offer that is virtually guaranteed to sell like
crazy (both on and off-line)!
Frankly (yes, quite "frankly"!), most copywriting courses don't cover
offers at all. And if the offer is more important than the way it is presented,
isn't this something that should be covered?
Powerful Reason # 6 & Missing
Link # 5:
"Readability Based
Layout -- How To Design A Web Page To Get Your Copy Read!"
How effective is powerful sales copy when
it doesn't get read?
Well the answer is obvious...
It's useless.
In fact, sales-copy that doesn't get read is
about as useless as a screen door on a submarine?
It's like the...
Proverbial
tree falling in the woods with no-one around to hear it!
So how do you get your copy read and absorbed
(down the brain's gullet)?
Simple,
you use a readability based design strategy to encourage readership.
You see, nothing affects the readership
of a letter more than the basic layout of the copy.
So a powerful letter
really relies on 2 main elements - the SALES
COPY
to sell your product, and
the
LAYOUT
to get the sales copy read.
Now you don't need to be a genius to create
an effective readability based layout. But you do need to know some of
the insider secrets. And these insider secrets are sadly overlooked by
many of the copywriting courses being sold today.
Thankfully, 'Confessions of
a Website Copywriter' reveals ALL the layout secrets you need to
getting your letter read.
Here are just some of the tricks of the
trade shared with you:
>> Consumer
readership behavior and how to exploit it to entice readers into devouring
your copy!
What to highlight
on your letter and why!
>> 5 little known
eye catching techniques to constructing your words, sentences and paragraphs
to encourage readership!
>> How to make your
headlines jump out from your page to grab your prospect's attention!
>> 7 simple ways
to highlight text, sentences and paragraphs so they magnetically attract
scanning readers every time!
>>
How to take advantage
of pictures so they positively influence the readership pattern of your
letter!
>>The most digestible
font to scanning eyes and when to use them!
And since layout greatly determines the extent
to which your letter gets read, isn't this something you should be learning
about?
"It's Like Having
The Goose That Laid The Golden Egg!"
Owning 'Confessions of a Website
Copywriter' is like owning the goose that laid the golden egg.
You'll have everything you need to create your very own automatic cash
machine that generates thousands of dollars for you while you rejoice a lavish
lifestyle.
We could easily charge $97 for the ebook
version of this manual. How do we know? Because the author ran a pricing
survey with beta testers and this is the price that many said they'd expect
to pay!
But setting the price at $97 for this program
would limit my "Born to OVER-deliver" reputation which admittedly
distinct me from my fiercest of competitors for successive years now.
Frankly, we are absolutely determined to stopping the 'little guy' from being
disillusioned by all 'direct mail crap' being passed off nowadays that doesn't
work online.
That's why you can get 'Confessions
of a Website Copywriter' for a steal at $67.
In the words of the author:
Update:
I'm on a mission - I am so passionately committed to stopping the little
guy from being ripped off (like I was time and time again) that as part
of a special marketing test, I am dropping the $67 price even lower to $47!
But
be warned - I'm only doing this to see whether it gets 'Confessions of
a Website Copywriter' into more hands or not. If it doesn't (or if it actually
reduces the number because of quality perception problems), the price will
rise again and you'll be forced to pay the full $67!
Remember - This is the same manual that many
of the top marketing gurus are staking their reputations on and endorsing...
including Joe Vitale,
Brett McFall, Chris
Bloor and Dan Thies (just to name a few).
It is also the same closely guarded secrets
that many copywriting courses being sold online today don't tell you...
and which could cost you 78% in online sales and profits!
And you can get it all now for only $47.
But Wait... We Want To Make This
A No-Brainer So:
"Here's 4 More
FREE Gifts For You,
If You Take Action
Now!"
To prove how committed we are to getting
'Confessions of a Website Copywriter' into as many hands
as possible, we are going to throw in these highly coveted reports.
These reports are unlike many of the others
being given away online. Each is carefully hand selected to ensure they
are of the highest quality.
We are totally convinced that each one
will reveal at least one piece of marketing knowledge that will increase
the bottom line of your business.
Here's how...
FREE
GIFT # 1: "8 Time Saving Work Sheets"(valued
at $17)
Writing copy can be extremely tedious.
You sometimes get so frustrated and overwhelmed by it all, that you feeling
like a…
That's why I have included these worksheets
that I copied from other copywriters. That's right copied!
You see, when I first started writing letters
and advertising pieces, my mind was a jumbled mess. I didn't know what
I was doing from one point to another.
I often lost my train of thought and went
off track from what I wanted to achieve. It used to make me so frustrated
that I often felt like slitting my wrists to end the pain.
Then slowly, I began discovering some of
the worksheets that the pros used.
It made my writing more straightforward
and organized. Not only did it slash my writing time by two thirds, it
also greatly improving the quality of my work.
Now you can enjoy the time saving, profit
producing benefits that copywriters all around the world enjoy with these
worksheets. You'll never find yourself staring blankly into an empty screen
or piece of paper again. All the pain will disappear when you utilize these
simple yet powerful tools of the trade to organize yourself.
FREE
GIFT # 2: "Words That Lose Money, Words That Make Money" (valued
at $17)
"A terrific resource with
tons of proven words!" -
Yanik Silver
Did you know that there are about 24 words
that can actually act as 'Emotional off switches' in your prospects minds?
Let's take the word 'order' for example.
The word 'order' communicates the pain of parting with money and can scare
your prospects away.
But it doesn't stop there... Did you know
that there are about 300 words that have been *PROVEN to make money when
used in virtually any sales promotion?
Now let's look at the word 'invest'. 'Invest'
communicates a benefit to your prospects instead of a pain. It is therefore
much more digestible and persuasive to your prospects than the word 'order',
wouldn't you agree?
In this report, you'll discover 24 'dead
as a door nail' words to avoid in your advertising pieces, along with 300
of the best 'words that sell' to use instead.
More than 200 businesses worldwide have
profited from this report, and now you can too.
FREE
GIFT # 3: "How To Make Your Business Card A Potent Selling Tool!" (valued
at $27)
Newsflash - the majority of business cards
given away end up being used as note paper or in the bin. That's because
the majority of business cards don't 'sell'.
This report helps stop all that. It reveals
the little known techniques to creating business cards that generate leads
and sell your prospects.
I was gob smacked when I
first read it. I couldn't believe how simple the concepts and strategies
were and how powerful they appeared.
After following the advice in this report
and making a few changes to my businesses cards, I estimate my closing
rate increased by around 50%. How much would a 50% higher close be worth
to your business?
If you would like to transform your tired
old business cards into a potent selling tool, then you must discover the
secrets revealed in this report.
FREE
BONUS # 4: "Great Logos And Why" (valued at $17)
There's a big lie circulating the 'get
rich quick' traps claiming logos don't sell. Now I'm not saying that logos
sell products. We all know that the copy in your salesman. What I'm saying
is that logos help your copy sell more!… as long as they are credibility
based.
When a computer wiz and a chef talk about
the best software program to buy, the computer wiz will be more influential.
On the other hand, when they talk about the best curry and where to buy
it, the chef will win out. What is happening here?
Very simply, the computer wiz knows his
field of expertise better and will be more influential when it comes to
computers related discussions. The chef knows his field of expertise and
will similarly be more influential when discussing cooking. Plus, one important
second requirement: each must be trustworthy.
When a person is considered an expert and
trustworthy, then the person will be considered credible. Messages from
the credible person will be more influential by the recipient of the message.
How does this relate to logos? Think of
the person as the company and the recipient as the customer. When a logo
is designed to symbolize the company's field of business, then the company
is considered an expert in this business.
And being viewed as an expert, helps build
your credibility which consequently increase the persuasiveness of your
message.
Enter Bill Haig, one of the forefathers
of credibility based logos. Bill has worked in the graphic design/marketing
field for over 40 years as a strategic logo design planner and logo program
manager.
He has help plan credibility based logos
for conglomerates such as AT&T, United Airlines, United Way, and Rockwell
International to name a few. He is also the best selling author of The
Power of Logos: How to Create Effective Company Logos (now in its 4th print).
In this report, Bill reveals the secrets
to creating powerful credibility based logos, along
with examples of what works, what doesn't and why.
You will discover how to quickly and easily
create your own 'credibility based logo' to come across as an expert in
your field.
Using these techniques will skyrocket the
credibility of your web site, sales letters, letterheads, business cards,
advertisements and any other promotional material you use.
This is subject is rarely discussed and
is one you can't afford to miss.
I'm
Going To 'Sweeten The Deal' Even More -
By Making A Guarantee
Few Dare Make And
Invite YOU To Take A '60 Day FREE Peak'…
"If
Within 60 Days You Don't See Yourself Making at least 250% More Profits From The
Techniques In This Manual - I'll pay you back with 7% interest!"
PLUS Let
You Keep The $78 Worth Of Gifts
As a Thank You For Trying
Us Out!
Now in case you have any lingering doubts
about this unrepeated in the chronicles offer... whatsoever, I want to make it foolproof for you.
Oh, YES, as you see, I totally guarantee that the proven strategies and techniques in this
manual will work for you (and your bank account).
So here's my "Money-Back-Plus-A-$78-Gift"
+ 7% in Interest Guarantee…
