Giant headline swipe file
2) Headlines Serve As Valuable Guides To Busy People. Headlines reveal key details. They tip off readers as to what follows. A strong headline provides clear signals to help readers decide whether they should stick around for the full message, or dash off to something else something better suited to their own special needs and interests.
As a summary of the entire piece, headlines either help sustain continued interest and readership, or they repel it. Without a headline, the reader is forced to wade through a portion of the text to understand the meaning and relevance. Forcing readers to do this is to risk losing them altogether. It's sales suicide. In effect, having no headline will cost you at least 80% of your potential
19 Apr 2008